It begins off taking up the whole screen to give the audience a close up view of the comic strips flashing across the screen (helping attract the primary target audience of fans of the comics). The construction of it follows the same rules as every Marvel film- starts off with fast moving images from the comics before becoming a greyish white colour against a bold red background, which helps connote to the audience that it's a superhero film due to the fact red is a brave colour, and helps the company's name stand out. It appears with an animated movement of zooming out, with the comic book images fading away to display the actual company name.
They use a similar construction and appearance each time to attract their correct primary target audience- 14-25 males who have read the comics and/or recognise their earlier movies.
This particular production company is extraordinarily well known, as it is the producer of a series of superhero comic books, of which all of their movies are based off. The next thing to come up is the main production company logo, and follows a very recognisable animation sequence (showing off images from their comic) that lasts approximately 13 seconds long.
It last approximately 20 seconds before fading to black so, along with the music, makes it come across as very dramatic and important. It's construction is the exact same with every movie to ensure that it's recognised, and even the music used is the same in every film it's distributed. This company is extraordinarily well known as it's very commonly used for films, meaning that a majority of people will recognise it when they walk into the cinema. Institutional Context The opening credits begin straight away with the distribution company- 20th Century Fox. It's an action scene but this particular still shot shows a variety of humorous content to connote the genre and attract their correct primary target audience- males around the ages 15-25 (as they're stereotypically more immature). Instead of a motion picture it revolves and pans around a still image, to show the audience every detailed aspect of the scene. Deadpool uses a narrative opening, but with a comical twist.Release date: Feb 8th 2016 (Le Grand Rex) and Feb 12th 2016 (US).Distribution companies: 20th Century Fox.Production companies: Marvel Entertainment, Kinberg Genre, The Donners' Company and TSG Entertainment.